DuraFrame Systems

Ambient Advertising Contractor

DuraFrame Systems is a division of ASP Limited.

A specialist ambient advertising contractor based in Belfast is now in its seventh year of establishment. The team of seven employees can offer a complete portfolio of media opportunities to their clientele of advertising agencies, as they both own and operate an extensive media network. Their services include postcard advertising, washroom advertising and design.

In the competitive advertising industry, the need to convey messages effectively to audiences through original and influential means is paramount.

DuraFrame Systems was recommended to this particular company through one of their existing contracts over two years ago and they have since developed a beneficial and profitable working relationship.

DuraFrame Systems has provided the company with DuraFrameActive talking picture frames, which is an ideal medium for advertising in any environment, such as washrooms.

A spokesperson comments: “We have supplied DuraFrameActive to clients who have needed a really unique advertising tool. The audio recordings have a significant impact on the target audience and powerfully covey the marketing message in an original manner.

“DuraFrame Systems are also currently working with us to develop a new product. This has very much been a joint venture, which I think is why the relationship works so well. I have found their service to be excellent and have recommended them to others. I hope they keep up the good work in the future.”

Washroom advertising is one of the fastest growing ambient media sectors and this client owns and operate the only all-Ireland washroom advertising network. This network comprises over 250 student, sport and leading style bars.

DuraFrameActive is equipped to play back single or multiple messages up to 20 seconds long by using the latest NXT flat speaker technology. The play back is activated by a light sensor that detects movement.

The audio track can be programmed with individual tailor-made messages that can incorporate speech, music, sound effects or a combination of all three; in fact anything that can be recorded digitally on a Wav file. Consequently, by using this combination of audio and visual communication to obtain audience attention another dimension is added to any marketing campaign.

Additionally, whilst DuraFrameActive is a robust product, it is also stylishly designed to sympathetically blend into its surroundings therefore being both a practical yet fashionable marketing solution. It can also be supplied with matching silent frames which are virtually identical. This has the effect of “camouflaging” the talking frame and keeps the cost premium low for multiple installations (a 10 frame washroom only needs one talking frame).